The ingredients are fine. Take them since many years. The price for such not at all high quality ingredients is of course a scam.
10 mg ascorbic acid
250 mg nicotinamide
300 mg alpha lipoic acid
5 mg zinc
1.1 g Propietary Blend
green tea leaf extract (~500)
parsley leaf powder (~400)
rutin extract (~150)
black pepper fruit extract (~50)
I looked at their site for the above info and noticed:
1) nowhere do they list the ingredients (unless I missed that). Aren't supplement manufacturers required to do that?
2) they talk a lot about NAD, but entirely generically. They could have lifted most of their info from this forum!
(pamojja - wondering where did you got the "proprietary blend" amounts listed above - Mind's photo he took of a label did not list them and I didn't see them on the site?)
3) they list three patents for something, but I couldn't find them (that could me just my search issues, but...)
4) they say they have found the molecules that raise NAD+ without and better than precursors, but the statement lacks any studies specifically mentioning these substances, or even any explanation why their product does any of these things.
5) Alivebynature has a product, "AMPK Activator - Boost Endogenous NAD+", with similar intentions, but with different ingredients....with the exception of EGCG . So is that really the supposed 'secret sauce'?
As several have mentioned, and I'll include myself here, people have already been taking many (most, all) of the above for considerable periods of time. I'm not saying I don't feel and perform well, and arguably better than ever. So perhaps we already "discovered" this magic sauce before - accidently - and have been reaping the benefits? Whatever the case, the price for this product is way out of bounds, and I doubt any patent can contain a multitude of copycats should it prove to be the magic combination. I mean, they are all generic substances!