From the mission statement will flow the strategic objectives and then the tactics of implementation can be designed accordingly, congruent with the mission statement.
hehe.. I'm not sure about that. Read it to yourself a few times...- the PP is much easier to understand than the RP, and that counts big in PR terms
But seriously, it is futile for me to argue on PP vs RP in context of PR or research value (which is something I want to do) without your mission statement, or to propose anything else of value. With a mission statement firmly in place, logical proposals are prevalidated and vetoed only on the basis of other constraints.
Nevertheless, until as CEO you do publish the mission statements, I will move on generically, not needing to be bound by a definition of a formal statement but based on my assumption of what the missions are.
Perhaps I may not have been specific enough but I have mentioned in previous posts that the information on the site must be ultimately targeting three types of visitors:
a) Scientists & academic community (further subdivision here between the two is possible)
b) The Press
c) The Layman
Each have their own unique informational needs that need to be addressed and each have their own unique opportunities of promotional and revenue generating activities. Now this is ecommerce 101 stuff but it is surprising how many websites still have this design flaw.
With these three "conversation" streams taking place it becomes easier to decide on content because you know far better who it is you are 'talking" with, what their needs and interests are.
Not sure about content? Just pass it through the old filter/yardstick - you guessed it - the mission statement.
Now the above is as generic as you can get and basically attributable to any business model. Specific goals are needed to personalize it for MF. Is it your one of your objectives to raise money - heck, of course it is!
But how? Money is everywhere, people can't wait to get rid of it. They line up in cues so they can empty their credit cards. But it is as slippery as an eel to grab. So you must make it come to you. Thankfully we are on the Internet - where businesses can be created at light speed (and vanish just as quickly) and you have are talking about the one thing that money can't buy yet everyone wants more of - bigger than space and far more controversial - TIME.
The key is to commoditize the promise of the MF. You have already started to do this after a fashion by publishing donors names, selling coffee cups and T-shirts but this is not even a scratch on the tip of the iceberg.
Yes, real, legitimate and scientific anti-aging is the Next Big Thing and the MF can become the nexus and possibly an institute in its own right. A most exciting project.
Mission statements please.
Edited by prometheus, 10 July 2004 - 09:43 AM.