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Prime-time Marie Curie TV advert 'will engage people on subject of dying'

"We wanted something that would engage people, get them talking to their friends, get a conversation going. After all, the issue is universal. Everyone is going to face it."





A heart-rending television advert that aims to challenge our attitudes to death is to be aired for the next three weeks in prime-time slots on ITV.

Directed by Tom Tagholm - the creative mind behind the widely-praised 'Meet The Superhumans' Paralympic advert for the London Games - and commissioned by the charity Marie Curie, it is hoped the campaign will 'get a conversation going' on the issue.

The new advert, called 'Symmetry', contrasts the first steps we make in life with our final moments.

It shows significant first experiences such as a kiss, and juxtaposes them with poignant moments at the end of life such as an older couple holding hands for the last time.

Article here: http://uk.news.yahoo...17.html#15hJyLc